To be the best, you have to hire the best. And attracting the best talent isn’t just a matter of putting up a job posting and waiting for the top recruits to come rolling in. It takes skill to attract the top talent.
Create a detailed job posting
In your job posting, be specific about what skills and qualities you are looking for. If you specialize in roofing and shingles, it’s not going to do you any good to attract potential employees who aren’t comfortable on roofs.
By being specific, you attract workers who have the type of skills you need while discouraging applications from people who would normally apply for a general construction position but who don’t have the necessary skills that you’re looking for.
Put your listing on a variety of job boards, both general ones and ones specific to construction. The more people who see it, the more quality applications you’ll receive.
You’ve probably got an entire network of contacts in the construction industry. Let your clients, material suppliers and current employees know you’re looking to hire and what type of people you want to hire and ask them for recommendations. A referral from a trusted and respected associate is a good indication that they, in turn, have a great deal of trust and respect for the person they are referring. Be wary, however, of people who are just trying to get their friends jobs.
Ask for references
References will let you know the quality of work a potential employee is known for, any potential attitude or communication problems they might bring to the table and what type of construction work the the potential recruit is familiar with.
These references can also be valuable additions to your network. If they regularly interact with construction workers, they may be a good source of leads for the next time you’re looking for employees.
The thing about the best employees is that they’re in demand and they can afford to shop around for the companies they work for. Three things that make people want to work for top companies are: top pay rates, excellent benefits and a feeling of appreciation.
If you want to attract the top talent in your area, you have to have a competitive advantage that you can offer them. Whether that’s top pay, the most comprehensive benefits package or that you take on the most interesting and rewarding projects, you have to give employees a reason to want to work for you. Naturally, it’s best to be known as an all-around good company to work for, so that’s what you should aim for.
A company is only as good as its employees, so if you feel you have less than stellar employees, the problem might be with the company that’s attracting these types of employees.
Maintain relationships with previous employees
If a former employee was especially valuable, they will be worth keeping in contact with. You never know when they might be looking for work again and they likely have talented acquaintances who they can refer. If you keep in touch, you’ll be at the forefront of their mind when it’s time for them to look for work again.
Never stop recruiting
Even if you’re not looking for people, you should still be building relationships so you have a pool to draw from in the future. You may get projects that require you to hire temporary workers or one of your trusted and skilled workers may not be available for a project.
By having these relationships in place already, you’ll be able to streamline the process when you need new employees for a backup or temporary role. And you’ll establish your company as their preferred place to get hired when it’s time for you to hire full-time employees.